Importance of photos • Blogging Insights#6

Importance of photos • Blogging Insights#6

Dr Tanya – in her great blog Salted Caramel – has been running her Blogging Insights series for nearly three months. In this quest she has unearthed a wealth of insights from bloggers, and by keeping this all in-the-public-eye so to speak it can be of tremendous value for bloggers. Not in the least for rookie-bloggers like myself. So far she has fired off 11 salvo’s, or sets if you will, of questions. Some of these are pretty easy to answer. Others require some ‘soul-searching’. Now she has given us, who like myself are pretty new to this form of ‘mental exercise’, the opportunity to catch up with the front-runners.

So here are my answers to the 6th set, in which the good Dr is looking for insights/answers to questions such as
1.How important are images to a blog post?
2.What is the role of images in blog traffic and reader engagement?
3.How many images on average do you use in a blog post?

Q: How important are images to a blog post?

For me, this depends on the type of post. When it comes to photo challenges I like to select my favorite photo and just stick with the one. For other posts I show a few, but I try to always stick with what I think should be the minimum. I don’t like to give my readers that much of a choice. Instead, I like to make clear my choice for that specific challenge.

In posts like this one, I refrain from pictures as much as possible, in the hope my writing will do the talking.

Q: What is the role of images in blog traffic and reader engagement?

The importance of photos is huge! It has struck me before that my photo-centered posts score a lot more views, likes (and comments) than my written pages and posts with no photos. This, of course, can be attributable to a great many things:
• quality of my writing (aww…stop nodding please)
• the subject at hand, which can be found less interesting => less viewers => less likes
• people/’readers’ like to spend a minimum of time and effort when ‘consuming’ a post
• the most likely: a combination of these things

I like to think however that a well-written (head-)line should be able to draw the same amount of traffic & engagement than a well-chosen photo. Or is this just one of my misguidings when it comes to blogging. Can I ask you to please share your views in the comment box? I welcome even the brutest of comments. As a novice-blogger my toes aren’t that long yet…

Q: How many images on average do you use in a blog post?

Despite, or should I say ‘because of’ the huge importance of photos, I generally post as few of them as I think I can get way with. Which is most of the time just 1, sometimes as much as 12. I average out at roughly 2 or 3, if an average is any indication. (An old French doctor in Phnom Penh once told my ex-wife ‘Honey, if you were average, you would have one tit and one testicle.’

If this hasn’t bored you, you can find links in the sidebar to Dr Tanya’s first five question area’s. If you want to sprint ahead and read my answers to Dr Tanya’s latest set of q’s (#11), click here.

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