Common • Tuesday Photo Challenge

hello - it's been 35 years

Common • Tuesday Photo Challenge is my submission into Dutch goes the Photo challenge of the week. As usual, it is as brutally imaginative as it is common: ‘Whether it is the every day, common object or the things that you have in common, or crossing the town common… This is a word that allows for plenty of creative directions to be taken, so feel free to take the one that speaks to you!’

hello
Now a common sight, back in 1984 a revolution that rocked the world

A revolution that turned into common-ness

This photo is of the very first Macintosh that was introduced slightly over 35 years ago (!) and that rocked the world for the three-and-a-half decade that followed.
I remember vividly how my brother one evening lugged home an IBM workstation, to which my father said ‘putting handles on a washing machine doesn’t mean it’s portable.’ But the most intimidating thing was when it had finally booted up; green command-lines on a black screen.
Then, roughly half a year later, a friend showed me, on his Sony Betamax machine, the 1984 commercial from Apple. The impact that one commercial had on me as a young man who just started out as a junior copywriter in a leading advertising agency was immense. I had never heard of someone who had the balls to spend the vast majority of his ad-budget on production costs and the cost of airing it just once (during the Superbowl). All of a sudden I realised two things: I wanted, come hell or high water, to make it to the podium of the Cannes Festival. The second was that I dearly wanted one of those insanely great machines.

Insanely great

Insanely great on its way to overpriced common-ness?

Call a Mac overpriced common-ness may sound bordering blasphemy, but the same friend who introduced me to the Mac called his new iMac exactly that. Overpriced and common. And to a certain level he’s dead-right. Apple is hugely expensive and seems to have become the norm that has however been successfully emulated by many Windows machines. The only point-of-difference that still makes the price worthwhile is its super-intuitive OS.
And as a fellow copywriter snarled at the finance director who threatened to substitute her Apple for a much more cost-efficient Windows machine: ‘the only way you can take away my Mac is when you’ve succeeded prying its mouse from my cold, dead fingers.’

Obviously I had no part in taking either of these photos which were probably sourced by Apple’s marketing PR dept. around the launch January 24, 1984. I just lifted them from the web. Which meant I had to do some (extensive) post prod in Apple Photos, Adobe Lightroom and Photoshop to make them look half-decent.

For a peek at my previous submissions in this Tuesday Photo Challenge, click on Fantasy, Peace, Glow or Mist respectively.

Mist • Tuesday Photo Challenge

Mist • tuesday photo challenge

Mist • Tuesday Photo Challenge is my submission into Dutch goes the Photo challenge of the week. As usual, it is as brutally imaginative as it is challlenging: ‘Mist is more than just a fog, as it can also be a gentle, diffuse rain, which can provide very interesting light play. Unleash your creative brains and let them play with the theme to come up with those cool ideas that float around!’

Mist • tuesday photo challenge
Wave breaker in shards of mist

Mist• Tuesday Photo Challenge

This photo is of a wave breaker on the beach of Westduinpark, The Hague, The Netherlands. It is caught in shards of a dense sea mist that ‘torture’ the coastline repeatedly this time of year. It is so common the Dutch even have a name for it: Zee Vlam which literally translates as Sea Flame.

The poem on the wave breaker translates into something like:

return to the Silent Beach
side issues blown away

sea is waving in dunes
surf rustles in the crowns

here is room
to love

I had to do some (extensive) post prod in Apple Photos, Adobe Lightroom and Photoshop. I took the original photo with my iPhone XR (which was on a sunny day!) Overlayed that with a photo resembling the shard of mist I was looking for. Credits to Tatiana Zhukova at Unsplash!

For a peek at my previous submissions in this Tuesday Photo Challenge, click on Fantasy, Peace and Glow respectively.